The Author
Industrial designer. System thinker. A businessman by upbringing, a designer by choice.
"Coming from a background of Marwaris and lalas, I have been fed the whole crux of being a businessman and an entrepreneur. I think I understood the language of business more than the language of design when I started. But now, I know how to use that language for designing."
A semester 8 student of Industrial Design at UID Gandhinagar — an almost-there industrial designer and a wanna-be entrepreneur. A keen backer of design as a management tool: design gives you the escape to look at systems, strategies and management with a lens no other learning could teach. The endeavour is to grow into a strategic system designer-entrepreneur who runs his firm like a businessman — in the smartest and coolest ways.
He looks for insights everywhere, in every product, and builds personal systems and solutions in his free time, designing strategies around them.
Project
Designing for the Next Phase of India's Offline Retail
Programme
Bachelors of Design (Hons.) — Product Design
Institute
Unitedworld Institute of Design, Karnavati University, Gandhinagar
Year
2026 · Vol. 1 of 1
Dean — Department of Industrial Design, UID · Karnavati University
Design practitioner, consultant and academician with 18+ years across product design, design academics and research-based design — including building the design department at Bajaj Electricals and over 20 IPR filings from his industry years, and 120+ IPR filings from the department he leads. PhD and Master's in Design from IIT Guwahati.
"Your feedback did not just improve the project — it refined the way I approach problems." — Aditya Ranka
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